NonProfit POWER Speaker Spotlight: Lindrea Reynolds

Next month, NonProfit PRO is bringing you a brand-new, invite-only, tech-focused conference called NonProfit POWER, where you will have an opportunity to network with like-minded individuals who are the leaders of the nonprofit arena, and learn from the technology strategy partners who are driving that change.

What makes NonProfit POWER different is that you will be able to network and learn in an intimate setting without all the clutter and noise that you would get at a traditional conference. With only 60 attendees, you will gain invaluable knowledge from your peers at stimulating keynote sessions, boardroom case studies and one-on-one meetings, which you can then take back to your organization, implement them into your strategic plan and get one step closer to achieving your mission.

NonProfit POWER will have nonprofit experts who will give you insights on how to navigate through this new landscape and how this fundamental shift will help your organization’s long-term, sustainable growth.

For more than 10 years, Lindrea Reynolds has provided brand development and creative strategies for nonprofits. Now she is the director of marketing and brand development for After School Matters, a nationally-recognized, out-of-school time nonprofit organization. In her current role, she strategizes and executes integrated marketing campaigns for teen recruitment, fundraising and supporter engagement.

At NonProfit POWER, she will be part of a panel discussion on navigating the new nonprofit landscape. In this panel discussion, panelists will dive into how nonprofits are managing their organizations in this new landscape and explore the topics around marketing, brand management and, of course, new technology solutions.

We did a short Q&A with Lindrea to find her thoughts on our technology landscape.

Lindrea Reynolds, Director of Marketing and Brand Development, After School Matters

In your opinion, how does technology fit into the nonprofit arena?

"Technology provides an opportunity for a nonprofit to be innovative and efficient to meet goals and engage new and existing audiences."

What is a widespread challenge for nonprofits, and how can they use technology to mitigate that challenge? 

"Making data-informed decisions can be a widespread challenge for nonprofits. Depending on the size and capacity of the organization, sometimes taking the time to analyze data and conduct valuable research to improve our processes can be difficult. Technology such as predictive analytics tools could save staff time and help teams make better informed decisions. Even simple notifications from email and social platforms to inform teams of campaign results are helpful."

Name a new technology trend that you think will significantly impact the future of nonprofit. 

"I believe drones will significantly impact the future of nonprofits. One of the best ways for a potential supporter to experience an organization’s impact is too see the work in action. Capacity is a concern for nonprofits. A staff member capturing every compelling moment for organizations are not always easily accessible. Drones provide a low-cost, yet high-quality and efficient way of capturing compelling imagery and sharing the stories of organizations."

What new technology solution would you like see emerge in the nonprofit sector in the foreseeable future?

"Affordable and accessible information security is important. Nonprofits are privy to sensitive information from all of our key stakeholders. Data stored and protected is crucial for organizations to continue doing life-changing work."

If you’re interested in hearing Lindrea and other influential speakers discuss the convergence of nonprofit and technology, come join us at NonProfit POWER. Click here to see if you qualify.