No Such Thing as a Free Donation
As much as we hate to break this to you, there really is no such thing as a “free” donation. Come you, you already knew that, didn’t you? Of course you did! In his feature, “The Real Costs of Online Fundraising,” PETA Development Director Steve Kehrli explains why.
Plus, find out which fundraising efforts our judges chose as the cream of the crop for 2007 in our September cover story, “And the Winners Are …”