Donors Are Different — But Some Things Never Change

Yes, making sure you talk about “you the donor” in the first paragraph is not new advice. But it’s still ignored. Given the nanosecond you have to engage a donor before he or she clicks “delete” or tosses your letter, ignoring this rule can make your nonprofit as extinct as the mastodon.

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Remember that old camp song that said, “Same song, second verse, a little bit louder and a little bit worse”? Are your fundraising communications guilty of that? In other words, is your attrition problem caused by boring your donors to death?