A New Look at Multichannel Fundraising

Surprise! There's no such thing as a magic bullet when it comes to fundraising. But then again, wishful thinking aside, you knew that already. The closest you'll come is to create meaningful, mutually satisfying relationships with donors and other supporters through precise communications, impeccable stewardship, and a holistic, seamlessly integrated multichannel strategy that incorporates the full gamut of messaging options from direct mail to e-mail to mobile to social media to … well, who knows what the future holds?