The Feminization of Philanthropy
FS: So it seems as women come into more wealth and power, they're playing philanthropic catch-up. Will this trend continue?
AB: Things will change. In the younger generation, men in philanthropy are much more ready and able to see [the importance of women's role in society and in curing its ills] by virtue of their education and of seeing women in positions of power. The presence of women in almost every field of endeavor is having an impact on the younger generation of men and boys.
FS: What do nonprofit fundraisers need to know about engaging women as donors?
AB: Fundraisers need to be mindful of who they're trying to raise money from and what are the best arguments. An argument that is not cognizant of the status of women and girls is not going to play as well with women-run foundations. That doesn't mean they only want to fund issues around women and girls, but at least now there will be someone paying attention. FS