NET GAIN Make Donors Feel at Home on Your Homepage

One of the main reasons donors fail to move from casual involvement with an organization to a more involved relationship is that bad interactions with the organization keep them from experiencing the emotional fulfillment of giving.

Maybe their past donations weren't appropriately acknowledged, for example. It's imperative that donors know quickly and with certainty that their gift was received — and are continuously reminded of its impact. This is one area where the Internet can help enhance your relationship with donors.