National Trust for Historic Preservation Teams with Charity Dynamics to Spotlight Places That Matter Across America
“Social media campaigns should always start with a well defined strategy, which is one of the reasons why NTHP and Charity Dynamics have been able to do such a great job implementing This Place Matters,” said James Young, Sr. Product Strategy Manager – Open, Mobile and Social, Convio. “We’re excited to see nonprofit professionals and partners using our API in new and creative ways to empower supporters, give them a way to tell their stories, and achieve stronger member engagement and acquisition results.”
More details and results from NTHP’s social media campaign can be found in Charity Dynamics’ recently published This Place Matters case study.
“NTHP is a great example of how nonprofits can utilize online marketing best practices and tap into the power of open source tools to develop highly creative and successful social media campaigns,” said Donna Wilkins, president of Charity Dynamics. “This Place Matters provides an innovative way for constituents to speak up and take part in a larger conversation, versus only reading static content on the organization’s website. This new level of engagement provides the Trust with an effective way to develop stronger, lasting relationships with individuals while delivering more value to its members and supporters over time.”
The Trust is currently wrapping up the summer phase of This Place Matters with a photo contest. Submission details are available on the NTHP website. The deadline for entries is September 15.
About National Trust for Historic Preservation
The National Trust for Historic Preservation (www.PreservationNation.org) is a nonprofit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history—and the important moments of everyday life—took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, DC, nine regional and field offices, 29 historic sites, and partner organizations in all 50 states, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America's stories.