MPower Rebrands as Orange Leap to Reflect Company’s Passion for Providing Bold Constituent Management Solutions to Nonprofit Community
DALLAS, Feb. 26, 2009 — MPower — one of the leading providers of software for nonprofit constituent management and fundraising — today announced that it has rebranded as Orange Leap (www.orangeleap.com).
Best known to date for providing the only truly open source constituent management solution specifically for nonprofits, the company is changing its name, logo and tagline to more accurately reflect its broader mission: delivering innovation and efficiency through bold technology to the nonprofit community.
“We decided to rebrand with a new name, logo and tagline that better capture the essence and spirit of our company and what we contribute to the nonprofit community,” said Randy McCabe, founder and CEO of Orange Leap. “From inception, our business has always been about providing nonprofits with bold, new technology so they can take their constituent management and fundraising to the next level — so they can advance with real velocity as organizations.”
McCabe continued, “One of the most well-known examples of this was making our software available as an open source solution last year — a move that nonprofit professionals and industry experts have celebrated as exactly what’s needed. For the first time, nonprofits have complete flexibility to have the exact constituent management functionality they need when they need it at an unmatched and fair total cost of ownership. We are continuing to provide this type of innovation and value on an ongoing basis. Now our name, logo and tagline are as fresh, bold, unique and memorable as our approach to software, support and services.”
The company chose Orange Leap as its new name because both words together describe something bright, energetic, vibrant and friendly, and reflect the organization’s mission and culture. The color orange actually has been the longstanding corporate color for these reasons. The company’s new tagline — “Where Nonprofits Rise and Shine” — extends that messaging.