Mobile Giving: The Next Revolution

“Explosive growth” is a phrase every fundraiser wants to hear.

Let’s look beyond the complicated and convoluted CRM strategies on which many marketers and chief information officers love to ponder and spend thousands of hours “integrating” donor records for a “seamless experience.” Indeed, the simplicity and convenience of mobile technology combined with the massive power and scalability of cloud computing and the revolution in point-of-sale mobile payment solutions represent the next wave of our profession.

Those anticipating this wave and developing ways now on how to ride it will capture the hearts and minds — as well as generosity — of those dependent on mobile devices for all their personal transactions.

In closing, allow me to offer you an insight from a man whose vision and brilliance have inspired millions. I doubt he was speaking about the new revolution in fundraising, but he could have been:

“Simplicity is the ultimate sophistication.”

That was Leonardo Da Vinci speaking more 500 years ago. And I could not agree more.

Atul Tandon is founder and president of the Tandon Institute and serves as an advisor to social sector organizations to increase impact, revenues, brand awareness and leadership effectiveness. He can be reached at atandon@tandoninstiute.com