It’s for You!
Safeguards in place
Each nonprofit organization wishing to participate in the mobile-giving channel is required to complete and sign a Charitable Program Agreement and Application with MGF. The life span of the mobile-giving channel depends on strict compliance with the agreements between the MGF and wireless carriers.
Additionally, each charity must choose a Mobile Application Service Provider approved by the MGF. The MASP provides the online interface and technical tools required for charities to create, launch and track mobile-donation campaigns. Many MASPs also provide mobile-marketing expertise and help charities integrate mobile-donation appeals into marketing, advertising and public relations efforts. Visit www.mobilegiving.org for a list of approved MASPs and details on MGF agreements.
Mobile-giving programs are scalable by nature and work for national and local organizations alike. Appeals can be issued by a celebrity on television, radio or at live events in front of thousands of fans, but the process works just as well when the executive director of a local nonprofit issues an appeal at a pancake breakfast, golf outing or luncheon.
Mobile giving is designed to yield incremental donations from existing supporters and acquire new donors by introducing the concept of giving to a younger audience. The mobile channel also provides an easy way for nonprofits to capture the donor’s mobile number and get permission to remain in contact with that donor in order to promote other programs and future appeals. FS