Mission Breast Cancer Awareness and Eradication
Still, she says, the "wealthiest people in the world don't usually write checks to organizations pushing the agenda, which is what we're doing."
Given the organization's corporate funding restrictions, its reliance on individual donors and its efforts to differentiate itself from other breast cancer organizations, Brenner says it's important BCA be clear in its messaging about why it takes its particular approach.
"Messaging and fundraising are one in the same. It's not that every time we send out a message we're asking for money," Brenner says. "But if our message makes sense, then donors respond to it positively. Tell people what it is you're doing, why you do it the way you do it, and if you're telling a compelling story, the organization will sell itself.
"What we're saying to people is, 'Make an investment. Think of this as if you were buying stock. You are making an investment in a future where your children will not have to deal with what we're dealing with,'" she adds.