Merkle Hires Angie C. Moore as Senior Vice President and General Manager for Fundraising Group
Angie Moore said, “Nonprofits are at a critical juncture. They must think differently and market in new ways if they expect to not only grow, but to even maintain the ongoing commitment of their donors. Merkle represents that difference and, in my opinion, is the only agency positioned to create that success from a strategy, service and product perspective. Today, effective fundraising is not only about demonstrating a strong return on investment, but also about creating relationships and staying relevant to constituents based on their individual needs, expectations, behaviors and attitudes using an array of traditional and new online web and social media strategies.”
Merkle is one of the nation’s largest and fastest growing database marketing agencies. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.