Merkle Acquires CognitiveDATA

Merkle President and CEO David Williams said, “Merkle and CognitiveDATA are a great fit from a technology and a services standpoint, and we have already built a solid foundation in our previous work together as partners. We see CognitiveDATA as a top-tier technology leader in data quality with a known brand and strong reputation. Their technology services and solutions continue to innovate and evolve, enabling national retailers, service providers and nonprofits to follow best practices and save thousands, and in some cases, millions in the execution of direct mail programs. Merkle’s support of CognitiveDATA is a natural progression for both companies, and we look forward to continuing to introduce new data-driven approaches and solutions to a wider group of marketers in the years ahead.”

About CognitiveDATA
Founded in 2001, CognitiveDATA is a marketing technology company recognized as a leader in new innovations that improve the quality of customer and marketing data. Companies in the retail, communications, insurance and publishing sectors, as well as associations and nonprofits, benefit from CognitiveDATA’s effective approach to data optimization. CognitiveDATA has been recognized by both Inc. magazine and the Deloitte Fast 500 for its impressive growth, and its data quality technology is an NCDM award winner. The company is headquartered in Little Rock, with offices in New York and Chicago. For more information visit www.cognitivedata.com.

About Merkle
Merkle is one of the nation’s largest and fastest growing database marketing agencies. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.