Better Than a Four-Leaf Clover
In 2005, Mercy Home’s radio sponsor donated PSAs and dedicated the weekend before St. Patrick’s Day to publicize the Shamrocks for Kids event and campaign. Local TV stations also donated PSAs.
While the Shamrocks for Kids event has stayed static, the campaign around it has been successful in generating revenue. In 2004, the campaign generated total revenue of $102,000, and jumped to $227,000 in 2005.
“In terms of our total revenue, this isn’t a major campaign, but we’re hoping to grow it, and gain momentum in 2006,” Schoewe says.