Meet Our Advisors: Katya Andresen

How do you see social networking working for nonprofit organizations and their fundraising efforts: “Social networking is simply the phenomenon of people online connecting to others. So think of your social-media strategy not as a tool set, but rather a conduit to living beings who want to engage. If you are in a position to do that as an organization, then it is worth your time to experiment. If you’re not doing that now in your conventional outreach, then think twice. You need a genuine urge and ability to start a conversation with supporters in order to succeed.”

Best advice you can give fundraisers: “Think of the donor’s interests above your needs. It transforms your relationship with your supporters.”

What are your own personal favorite charities: “I’m a fan of Population Services International because they have used marketing so effectively to stop the spread of HIV, to stop cholera and to do many other worthy things for others.”

Describe yourself in three words: “Writer, mother, marketer.”