Meet Our 2014 Editorial Advisors
More about Geoff:
- Fundraising philosophy: The holy grail of fundraising is speaking to your donor as if she is sitting across the table from you, about the issues that interest her, in the language she speaks — yet doing so on a scale that helps your charity thrive.
- Best fundraising advice: Emotion opens wallets. Showing impact opens wallets again.
- Best life advice: Be yourself, but keep working on yourself. Such a cliché, I know, but it makes you better at everything from public speaking to being a parent.
- Heroes: Ben Franklin. Statesperson, inventor and a guy who understood the value of compound interest.
- Personal motto: Change is the essence of life. Be willing to surrender who you are for what you could become. And view the world’s problems in the same way.
- My life in six words: Family, friends, baseball, beer and cats.
Development director, PETA Foundation
Steve’s career has focused on target marketing, fund development and donor engagement, among other things. He joined the PETA Foundation in 2007 and brought with him enthusiasm, energy and compassion for all beings. He has been a friend to animals as far back as he can remember and practices that same compassion through a vegan lifestyle. In his off time, he spends a great deal of energy testing his culinary skills and relaxing with his partner, K.C., and two rescued cats, Gustav and Maxine.
More about Steve:
- Fundraising philosophy: I don’t raise money; I raise compassion.
- Best fundraising advice: Be genuine.
- Best life advice: This too shall pass.
- Heroes: My parents. They taught me to love life to its fullest and to always put out a hand to help others.
- My personal motto: Celebrate the good, confront the bad and never settle for mediocrity.
- My life in six words: Wherever you go, there you are.
Director, customer engagement, American Cancer Society
Serving the American Cancer Society since 2004, Julie’s focus is on revenue building and long-term customer retention. With more than 20 years of experience in both the for-profit and nonprofit marketing fields, Julie’s previous work experience includes collaborating on the development of eKetchum, the digital arm of Ketchum; telecom marketing with MCI; and retail marketing strategy with Books-A-Million. When not focusing on work, Julie loves spending time with her husband and 10-year-old daughter. A perfect Saturday for Julie would include a run with friends, then catching up at the local coffee shop. Then after breakfast with the family, a soccer game, some shopping or relaxing with a good book. In the evening, cooking and watching a movie would round out a perfect day.