Maximize Donor Engagement With Multichannel Integration

Multichannel best practices
Millea began by breaking down giving channels over the last two years overall and by demographic (i.e., Gen Y, Gen X, baby boomers and matures). Checkout donations (52 percent) and check by mail (49 percent) made up the highest percentage, with mobile/text (8 percent) and social-networking sites (5 percent) giving coming in last. But Millea pointed out that the “art and science of fundraising is changing,” as exhibited by Gen X and Gen Y both distributing their giving more evenly among all channels. This shows just how vital a multichannel approach truly is, especially going forward as Gen Y and Gen X age.