MAXI Awards Highlights
Chapman Cubine Adams + Hussey
for The Democratic National Committee
PF: "To be honest, I am very tempted to steal this package and put it up on eBay and sell it for a small fortune. It is a rarity, indeed. This winning package included a map that literally is leading to gold. How many pirates ended up in Davy Jones' locker for a lot less? The Democratic National Committee created an oversized, four-color 'Vote 2010 Election Map' with key races highlighted. This Presidential Partners major donor appeal drew an outstanding 5.63 percent response rate and an incredible $855 average gift."
TELEMARKETING
Chapman Cubine Adams + Hussey
for the Democratic National Committee
PF: "If we only had a dime, or better yet a dollar, for every time we tried to recapture declined automatic payments or lapsed check payment sustainers in a monthly telemarketing campaign, we might not have to make another call in our lifetime. Yes, it is much easier said than done. But this winning campaign for the Democratic National Committee — Team Obama — combined a personal high-end calling approach and a personalized mailing aimed at getting a 'catch-up' gift to recoup the lost income during the lapsed period. This dual approach was brilliant. A staggering 97.5 percent fulfillment for first-month donors at an average monthly gift of $35 will result in annualized income of over $1.4 million for the DNC Team Obama."
MULTICHANNEL
Lautman Maska Neill + Co.
for The Actors Fund
PF: "Putting a face to a cause is a wonderful way to stir compassion and raise revenue. It's easier said than done. But this winning campaign did it in a special way when it tuned in to the musical talents of Joan at the Lillian Booth Actors Home. During the holiday season, Joan made it a heartwarming tradition to lift the spirits of her fellow residents with her piano playing. This campaign encouraged donors to send in song suggestions for Joan to play along with their donations. Well, it was a big hit. The Actors Fund received hundreds of song suggestions, and the average gift between direct mail and e-mail was $219, making this the highest appeal of the year."
