Editor's Note: Margelina Redux
But the sites I manage for the magazine aren’t as vibrant. The discussions on the FS LinkedIn, MySpace and Facebook pages are decidedly one-sided. Is it just the nature of the beast that personal profiles engender a closeness and a more liberal exchange of ideas than business-related sites do? If so, then dare we, as keepers of those business sites, let down our guard and put more of ourselves into them?
The people who connect to your organization’s pages certainly don’t need to know what kind of potato chip you would be. But I’d bet they wouldn’t mind hearing from you more, rather than just from your organization. It might just be in the language or tone of your messages — “we” or “I” vs. “the ABC Organization.” It’s a fine line, but one that’s worth exploring if you want to make the most of the online experience for both your organization and its “friends.” Care to comment? Connect with me at
facebook.com/fundraisingsuccess or www.linkedin.com/in/mtbattistelli.