Making the Most of Your Online Event Fundraising Efforts
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6. Follow up.
Just because the event is over doesn’t mean you shouldn’t keep in touch. Immediately following an event is one of the best times to engage participants and work toward building donor retention. Soliciting feedback is one of the simplest ways to engage event participants after the event, but there are additional methods available. Some organizations launch post-event Web sites with message boards and community-building tools that encourage participants to interact with one another. But, don’t forget the all important “thank you.”
Mark Davis is vice president of technical sales and support at Blackbaud, Kintera Division.
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