The play house’s events have a pretty loyal following, but the organization also strives to recruit new attendees. Comeau-Hart says special-events recruitment is all about word of mouth. The organization relies on its board and the event’s benefit committee, both of which should be made up of individuals capable of recruiting people to events. In the case of its gala dinner, each of these individuals hosts a table and is responsible for selling seats at their table, a strategy that she says is beginning to be very successful.
Judy Comeau-Hart can be reached via www.clevelandplayhouse.com