It's Beginning to Look a Lot Like Year-End
Year-end comes but once a year
The year-end is a critical opportunity for nonprofits, and it's nearly impossible to re-create at another time the spirit of generosity your donors feel then. Put your plan in place now so you are regularly reminding your donors that you need them, you appreciate them and that there is no better place to invest year-end donations than your organization.
And then, don't forget to say "thank you." A deluge of donations is a poor excuse for taking weeks to receipt and thank a donor. As you're planning your fundraising calendar for year-end, put a plan in place to handle the donations in a timely manner. Your donors will thank you through their ongoing loyalty and support in 2012.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden, Inc., a consulting firm focusing on helping small to mid-sized nonprofits see big results in fundraising. You can follow Pamela on Twitter @pjbarden.