It's Beginning to Look a Lot Like Year-End
Make sure your fourth-quarter fundraising projects are ready to launch.
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In just over 16 weeks, it will be 2012.
I'm not trying to beat the retail stores with a display of holiday cheer. But it's September, so now is the time to firm up your plans for year-end fundraising.
It's not unusual for nonprofits to get a majority of their income in the last three months of the year. But even if that isn't your pattern, it's still a vital time to raise money. People are thinking more about sharing and getting year-end tax deductions.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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