Looking for New Donors? Consider an E-mail Newsletter

After vetting your e-mail strategy and budget limitations, you can then create a long-term strategy for branding your nonprofit organization, growing and expanding your e-mail house files, and reaching new, potential donors with your compelling story.

There are many organizations, agencies and list brokers out there that are especially keen at negotiating and navigating through the e-media world with confidence, while offering nonprofit clients support and tangible results from their online experiences.

Look to your organization’s core strengths and unique services, and seek out the right people to get behind your cause. You can elicit a strong emotional impact from donors through an e-mail newsletter -- with the right list, right help and right message.

James E. Sullivan is president and CEO of Optic Nerve Direct Marketing, a full-service direct-marketing agency serving both nonprofits and for-profits. Sullivan can be reached at 415.647.9462; or james@opticnervedirect.com. For more information, visit www.opticnervedirect.com.