Looking Forward to Increased Mobile Giving
In addition to text-to-give, there are other modes of online mobile-based giving that are evolving rapidly – specifically, mobile Web and app-based fundraising efforts. Organizations are now commonly setting up mobile donation forms, which allow donors to give online using smartphones. These Web forms detect whether the form is being viewed via smartphone or PC. Either “big browser” or mobile Web pages are returned depending upon the device used to access the site. Unlike text-to-give, there is no limit to how much you can donate using the mobile Web. In fact, at Artez Interactive, we have seen mobile-based donations match with average standard Web donations. Charities also can choose their own payment gateways and edit their own messages and images on the donation forms. On top of that, donors no longer have to wait for their phone bills; they are instantly sent receipts through e-mail.
If your charity wants to take it one step further, there are now mobile apps that can be downloaded onto your smartphone. For example, you can use the iTunes app store to download the app onto your iPhone, iPad or iPod Touch. These apps are used for events or campaigns to help leverage existing content and allow their supporters to interact with the campaigns through their mobile phones.
These apps can keep your supporters up to date with news regarding the campaign. They enable them to share videos, blogs and podcasts. They also allow them to fundraise and solicit donations, and to engage on social media. Social media was and still is an important tool for all types of organizations. With the growth of mobile users it makes sense to combine mobile and social media to further help your organization.
Your charity can either choose to build its own mobile app or buy one. The price of a custom-built app can range from $15,000 to $50,000, or you can choose a standard app for a lower price.