Looking Back: "The Paradox of Asking" (2011)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In the December 2011 issue, Larry Raff, president and principal of Copley Raff and author of the Giving Take Blog, discussed how a simple exercise could help fundraisers get over their fear of making the ask, in his article, "The Paradox of Asking."