Looking Back: Brand Slammed? (2009)
FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
In her To the Point column from the June 2009 issue, fundraising and marketing maven Katya Andresen addressed the problem of being "Brand Slammed" and outlined what to do when you've been dissed online. The key is to respond quickly, honestly and appropriately.