Looking Back: All Hail the Mighty E-mail

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

While the new and shiny online technologies always seem to generate buzz, e-mail is still one of the most effective direct-response fundraising channels there is. In this May 2006 article, "All Hail the Mighty E-mail," Charlie Cumbaa, then vice president of products and services at Blackbaud, provides seven steps to mastering e-mail communications.