Live From AFP: 7 Great Reasons to Add Monthly Giving to Your Fundraising
Monthly giving income grows over time
Monthly donors tend to continue giving, and over time, those donors increase and upgrade their monthly giving levels. On top of that, the loyalty of monthly donors makes them prime candidates for major gifts and legacy gifts, since they have been such committed donors to the cause.
Monthly giving is convenient
In an Amnesty International survey, 52 percent of respondents said convenience is the number one reason they sign up for monthly giving. Convenience is a big deal for donors, and the fact they can automatically give every month without having to respond each and every time is a huge plus.