Editor's Note: Little Disasters
Fortunately, they’re also few and far between, and they often hinge on the bad behavior of just a few people within an organization. But things like what I’m talking about here are all too common, and they often speak to a dangerously casual disregard for donors. To an underlying indifference or inefficiency that permeates the organization and quietly, insidiously eats away at its credibility. They seem smaller and less disastrous than the headline-scale messes, but are they?
How great would it be if even half of the money spent on trinkets and trivialities for holidays and other special occasions went instead to nonprofit organizations via gift donations? How likely is it that the trend will catch on if people who do it find — even once — that their friends and loved ones felt they had been forgotten because an organization failed to inform them of donations made in their names?
Crap like this hurts your organization. And it hurts other organizations by association. And that hurts missions and, ultimately, without exaggeration, the very world we live in and are trying to make better. Looking at the bigger picture, your little disasters don’t really seem so little after all, do they?