Listservs: Online Communities for Grownups
So have fundraisers for local environmental groups and other charities simply overlooked the fact that a successful listserv gathers dozens, hundreds, even thousands of opinion leaders into an online forum — just a click of the “send” button away? Or do we hesitate to breach some unwritten rule of listserv etiquette?
Given the trends in listserv use, we shouldn’t put off answering these questions much longer.
Eric Eckl is a senior consultant at Beaconfire Consulting (www.beaconfire.com). Reach him at email@example.com.