Following is a sampling of new-to-the-market and newly managed lists.
America’s Focus On Children: Target more than 12.2 million families with children. Price: $70/M. Call: Midwest Direct Marketing, 913.686.2220; e-mail firstname.lastname@example.org; or visit www.midwestdm.com.
AmeriStyle Book Club: Target 212,686 people who have joined a book club. Price: $80/M. Call: Lighthouse List Co., 800.684.2180; e-mail
email@example.com; or visit www.lighthouselist.com.
ASFS Consumers That Are Regular RX Users: Target 362,509 consumers who have responded to a series of questions about their regular prescription medication use. Price: $150/M. Call: Kroll Direct Marketing, 609.275.2900; or visit www.krolldirect.com.
Bassmaster Enhanced: Target 456,212 subscribers to Bassmaster, a fishing magazine. Price: $100/M. Call: Statlistics List Management, 203.778.8700; or visit www.statlistics.com.
Buyer Advantage Spanish Language News & Magazine Subscribers: Target 360,454 Spanish-language newspaper and magazine subscribers. Price: $90/M. Call: Focus USA, 201.489.2525; e-mail firstname.lastname@example.org; or visit www.focus-usa-1.com.
Celebrity Watchers: Target 373,612 people who have filled out a survey indicating their interest in following celebrity news. Price: $95/M. Call: Specialists Marketing Services, 800.888.3462; e-mail listinfo@
specialistsms.com; or visit www.specialistsms.com.
Charitable Donors Who Contribute Over $100.00: Target more than 4.6 million high net worth individuals who have donated a minimum of $100 to a charity or cause within the last 12 months. Price: $85/M. Call: W.S. Ponton, 800.628.7806; e-mail email@example.com; or visit www.wsponton.com.
Children’s Charities Gift Givers: Target 986,834 donors to various children’s cancer appeals and wish-granting organizations. Price: $80/M. Call: Trinity Direct, 973.283.3600; or visit www.trinitydirect.net.
Children’s Charity Donors and Supporters: Target 101,456 donors and supporters devoted to the well-being of children. Price: $95/M. Call: TMA List Brokerage & Management, 877.862.5566; or visit www.tmalist.com.
Christian Home School Connection Buyers: Target 143,500 home-schooling families who buy supplies and education materials. Price: $85/M. Call: Response Unlimited, 540.943.6721; e-mail firstname.lastname@example.org; or visit www.ru-lists.com.
The Conservative Base: Target more than 2.9 million ultra-conservative individuals who offer their support to both Republican and conservative causes. Price: $85/M. Call: Political Fundraising Lists, 866.314.5478; or visit www.pfl-llc.net.
Do-It-Yourselfers from Maxim Magazine: Target more than 456,278 individuals who are making improvements, renovations and repairs to their homes. Price: $110/M. Call: Worldata, 561.393.8200; e-mail email@example.com; or visit www.worldata.com.
Ethnic Premium Retail Catalog Buyers: Target more than 8 million ethnic catalog buyers of a wide variety of products. Price: $90/M. Call: List Services Corp., 203.743.2600; e-mail firstname.lastname@example.org; or visit www.listservices.com.
HDSI — Female New Homeowners Database: Target more than 1.2 million female owners or co-owners of new homes. Price: $65/M. Call: Leon Henry, 914.285.3456; e-mail email@example.com; or visit www.leonhenryinc.com.
Healthy Body Nutritional and Herbal Supplements: Target 39,815 buyers of quality natural alternatives to prescription medications. Price: $115/M. Call: Macromark, 845.230.6300; or visit www.macromark.com.
I’m About to Pronounce You Man & Wife — Prenuptial @ Email: Target 385,000 men and women who requested to receive e-mail offers on wedding and honeymoon planning, and have provided information about their weddings. Price: $135/M. Call: PK List Marketing, 224.217.5063; or visit www.pklistmarketing.com.
Improvements — Home and Outdoor Living Products: Target more than 1.4 million catalog buyers of products for the home. Price: $120/M. Call: Millard Group, 603.924.9262; or visit www.millard.com.
InvestorPlace Masterfile: Target 111,804 active subscribers to financial newsletters. Price: $215/M. Call: InvestorPlace Media, 301.250.2200; or visit www.investorplacelists.com.
KoolKids Vitamins: Target 670,332 parents who have purchased a daily vitamin supplement for their children ages 4 through 12. Price: $85/M. Call: The Catamount Group, 203.778.4110; or visit www.catamountgroup.net.
Magazine Responders: Target 789,968 responders who have opted in to direct-mail and Internet offers featuring magazine subscriptions. Price: $95/M. Call: Practical Marketing, 888.697.5478; or visit www.practicalmarketing.net.
Military Memorabilia and Weaponry Buyers: Target 185,000 purchasers of military memorabilia and/or weaponry products. Price: $75/M. Call: Dunhill International List Co., 800.386.4455; e-mail firstname.lastname@example.org; or visit www.dunhills.com.
Premier America Childrens Merchandise Buyers: Target 78,449 buyers of children’s merchandise. Price: $95/M. Call: Incite List & Data Services, 615.815.8367; or visit www.incitelists.com.
Princeton Executive Life Insurance Prospects: Target more than 1.7 million life insurance seekers aiming to protect their families and businesses. Price: $85/M. Call: Direct Network, 732.821.7090; e-mail email@example.com; or visit www.directnetworklists.com.
Real Wealth Report: Target 13,938 subscribers to a newsletter focused on helping individuals generate earnings via self-directed investments. Price: $225/M. Call: Weiss Group, 877.925.4833; e-mail firstname.lastname@example.org; or visit www.weissinc.com.
Soulflower Product Buyers: Target 25,000 catalog buyers of organic hemp and cotton women’s and baby clothing; unique bags; band merchandise; tapestries; and assorted merchandise. Price: $115/M. Call: VentureDirect Worldwide, 212.684.4800; e-mail email@example.com; or visit www.venturedirect.com.
Sturbridge Yankee Workshop Enhanced Masterfile: Target 103,992 buyers of furniture, domestics, rugs, wall decor and lighting. Price: $120/M. Call: Direct Media, 203.532.1000; or visit www.directmedia.com.
Surf the Web Active Golfers Who Invest: Target 373,367 consumers who are passionate about golf and make investments. Price: $95/M. Call: Aggressive List Management, 217.787.2029; e-mail firstname.lastname@example.org; or visit www.aggressivelist.com. FS
Britt Brouse is associate editor at FundRaising Success sister publication Inside Direct Mail. Reach her at email@example.com
- Direct Media Inc.
- Dunhill International List Co.
- Focus USA/List Management Plus
- Kroll Direct Marketing
- List Services Corp.
- Midwest Direct Marketing
- Millard Group Inc.
- Response Unlimited Inc.
- Specialists Marketing Services
- Sturbridge Yankee Workshop
- The Catamount Group
- TMA List Brokerage & Management
- Trinity Direct
- VentureDirect Worldwide Inc.
- W.S. Ponton
- Worldata/ WebConnect
- Leon Henry