Let’s Hear It for the National Enquirer

Breaking news! Columnist Jeff Brooks reads the National Enquirer! And in his Easier Said Than Done column, he explains why you should, too!

In her To the Point column, Katya Andresen offers 10 ways to keep your year-end e-appeals off the “naughty” list.

And in DM Diagnosis, regular contributor Kimberly Seville breaks down two successful and very different direct-mail appeals that have one thing in common: feathers!