Let Others Speak for You
With a little effort, you can get endorsements that support your work.
Having many endorsements also means you aren’t caught short if one of your endorsers gets in the press for all the wrong reasons. The more famous they are, the more likely controversy will spring up, it seems. So be ready to yank an endorsement if the situation warrants.
Letting others speak for your nonprofit can be a big boost to your fundraising. But remember: You can’t get them and forget them. FS
Pamela Barden is president of PJ Barden Inc. and a member of the FundRaising Success Editorial Advisory Board. Reach her at pamela@pjbardeninc.com
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Pamela Barden is an independent fundraising consultant. You can read more of her fundraising columns here.
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