Let Others Speak for You
Having many endorsements also means you aren’t caught short if one of your endorsers gets in the press for all the wrong reasons. The more famous they are, the more likely controversy will spring up, it seems. So be ready to yank an endorsement if the situation warrants.
Letting others speak for your nonprofit can be a big boost to your fundraising. But remember: You can’t get them and forget them. FS
Pamela Barden is president of PJ Barden Inc. and a member of the FundRaising Success Editorial Advisory Board. Reach her at pamela@pjbardeninc.com
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at pamela@pjbardeninc.com or follow her on Twitter at @pjbarden.
