Westchester Land Trust
Then assess the site against these questions. How easy are they to answer? Will audiences find what they’re looking for quickly and meaningfully? Nonprofit organizations help people. Keeping those beneficiaries in mind when creating any communications materials, including Web sites, is the surest way to demonstrate the value of your work to that other vital nonprofit constituency — donors. FS
Sarah Durham and Dan Gunderman are founder/principal and director of copywriting, respectively, at New York-based consultancy Big Duck.