The moral of the story is that appearance and public perception matter. Fundraising isn't strictly about raising money. It's about soliciting funds to further your mission, and doing so in a logical, mission-driven way. All organizations are feeling the crunch during these times, and a corporate partnership is a great way to increase funding and spread your message. But not any and every corporate sponsorship makes sense. Because if donors see a contradiction in causes or partnerships that seem counterintuitive — which many people have alleged is the case with KFC and Susan G. Komen — it could wind up doing more harm to your reputation than good for your mission.