Easier Said Than Done: Fundraising Urban Legends Debunked

Status: Mostly false
While some people from other professions bring new perspectives and a breath of fresh air, far too often refugees from the for-profit world fail to bring their listening and learning skills with them. So they spend a lot of time and money reinventing various wheels. And their new wheels are — how do we put it gently? — usually triangular.

And that Success Dust they sprinkle around? Turns out it's just regular, old dust they gathered from the piles of money they used to make at their old jobs.

Gummi Worms
It's widely believed that FundRaising Success magazine pays its columnists in Gummi Worms.

Status: Unclassifiable veracity
I can't comment on this one. I love Gummi Worms, and I wouldn't want to stir up jealousy and conflict among my fellow columnists.

Jeff Brooks is creative director at TrueSense Marketing (truesense.com) and keeper of the Future Fundraising Now blog (futurefundraisingnow.com). Reach him at jeff.brooks@truesense.com