Too Easy to Ignore?

KidsPeace serves adolescent and pre-adolescent children with behavioral and mental-health needs. “Anything from schizophrenia, bipolar disorder to post traumatic stress disorder as a result of abuse or neglect,” explains Leah McKernan, vice president of fundraising for the organization.

KidsPeace raises funds to support its vast array of services, which include a psychiatric hospital for children in serious crisis, residential programs in several states, a foster care and adoption program, and community-based programming such as after-school or day-school programs, as well as public education about mental illnesses and their prevention. Its main development channels include major gifts, capital campaigns, direct mail, planned giving, special events, grants, and lobbying federal and state
governments for support.