Keep a Child Alive Raises Over $130,000 During BET Awards Show Through mGive- Mobile Donation Program

During Alicia Keys' acceptance speech for the BET Humanitarian Relief Award, in an impromptu call to action, Keys asked viewers to text ALIVE to 90999 to give $5 through their mobile phones, saying, "Nobody can do everything, but everybody can do something." Seconds after texting in, users received a message back asking for confirmation. Mobile donors confirmed by replying "YES" via text message. The $5 donation will be added to their next mobile phone bill.