Juggling and the Fine Art of Fundraising
"But the real heart of the matter is that when there are difficult times in this country, the American public wants to help, and they will dig deep and throw in that loose change or write a check as they walk past that red kettle," he adds. "When there are tough economic times or in times of disaster, the American public will always dig deep into their pockets and find a way to give. We just happen to be the conduit that enables them to be able to do that."
For 120 years and counting. FS
Coming Next Month
Announcing the winners of the 2011 Gold Awards for Fundraising Excellence