Join the Online Fundraising Technology Conversation
Once you’ve established some internal alignment back at the ranch, it’s time to go fundraising technology shopping! This is where many teams freeze … the choices are numerous and often daunting. The prices are hard to compare and vary widely. The feature sets provide a dizzying array of delights, but will you ever use them? This is a good moment to seek some advice. Rather than depend on the technology companies to tell you why their widgets are better than the next, turn to some trusted peers who have recently gone through the technology selection process and ideally have a year or two of field-testing reality under their belts. Ask them some frank questions: Did they pay what they expected to pay? How long did it actually take to implement? Are they raising any more money than before?
This last question is an important one to end on: “Will your choice help you raise more money?” As you shop for fundraising technology, don’t check your common sense at the door, and don’t let fundraising technology salespeople dazzle you. At the end of the day, technology is simply a tool. Put into the right hands, a chisel can create Michelangelo’s “David” … but in the wrong hands, just a lot of dents in the wall. If you spend all of your resources selecting and purchasing tools, but have no money or energy left over for the team to leverage the tools, you may find yourself staring at a wall of impressive-looking computers with very few donations flowing through them.
Good luck growing your online fundraising in the last half of this year!
Philip King is president and CEO of Artez Interactive, an online fundraising solutions provider.