It's Never Too Early to Think About Next Year's Holiday Giving Campaign
The Salvation Army is a great example of this where it brought its well-known Red Kettle campaigns online. The Fill the Kettle campaign maps out exactly where each physical kettle is located, and the Salvation Army created a virtual kettle for that location should you not want to get in your car and drive there.
As a complementary component to the Kettle campaign, Salvation Army has also provided the ability for its supporters to create their own "iKettles" that they can send to their friends via e-mail or Facebook.
Further, if your organization is running any newspaper advertising for the holidays or sending solicitation letters, consider creating a QR code of your donation page (assuming it is optimized for the mobile Web), and use your print material with the QR code as a direct-response mechanism.
Holiday corporate-giving programs
Corporations are also getting involved with online holiday giving campaigns. These are typically used to involve employees, clients and suppliers in holiday giving campaigns.
Radio station CP24 CHUM has created a holiday campaign that encourages its listeners to donate online in support of its long-standing holiday program.
If your organization already has an online holiday campaign underway, congratulations and best of luck this season! If not, hopefully this offers some inspiration for planning a winning holiday campaign next year. Remember, the first step is putting a date on the calendar next summer to plan!