It’s in the Cards: Why Lists Matter to Creative
These examples just scratch the surface. You can see datacards offer a wealth of information — facts you can use to add emotional and persuasive nuances to your copy and design, facts that can help you better understand who you’re talking to and find more effective ways to influence them. FS
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.