Is Your E-mail Message Getting Through?
With the right goal, e-mailing list, message, e-marketing format and timing, you can achieve the success you're looking for -- in time. Just like with traditional direct-mail efforts, it takes time and testing to determine what works best. Don't be discouraged if you don't get the results you're looking for in your first campaign. Sometimes just a few small changes to the content, delivery method, format or timing can greatly improve success. [Before you hit "send," download a free checklist to maximize your e-mail's success: http://www.donorperfect.com/emailchecklist]
Jon Biedermann is vice president of SofterWare, Inc., developer of DonorPerfect Fundraising Software (PC/network and Web-based solutions). He can be reached by phone at 800.220.8111 or e-mail at firstname.lastname@example.org.