Is This You? Are You Sure?
As of today, Dec. 27, I haven’t heard another thing from the organization, though I’m sure that my donation will come out of my account like clockwork.
Other organizations fall all over themselves to acknowledge recurring gifts — and rightfully so, since sustainer programs provide a steady income stream with next-to-zero effort or expense on the part of the receiving organization.
Am I talking about your organization? If you’re not sure, get on your Web site right now and start clicking things and filling out forms. Try it even if you are sure. Can’t hurt. And it’ll be a good first step in accepting my challenge of making 2007 a year of fearless self-examination and impeccable donor-relationship etiquette.