Is Mobile Fundraising the Next Frontier for Charities?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
While the sample was small in this case, interactive voice response systems activated via mobile and phone donations show definite promise and can motivate a person to give (and in considerable amounts just in the moment he or she is engaged in a cause — and without having to forfeit small proceeds to a wireless phone company).
It’s a mobile revolution, and nonprofits are well advised to pay attention to it — for campaigns, for keeping constituents and members informed and engaged, and most definitely for fundraising.
Katrin Verclas is with MobileActive.org, a global network of people focused on the use of mobile phones in civil society. www.mobileactive.org
0 Comments
View Comments
Related Content
Comments