Is Mobile Fundraising the Next Frontier for Charities?

While the sample was small in this case, interactive voice response systems activated via mobile and phone donations show definite promise and can motivate a person to give (and in considerable amounts just in the moment he or she is engaged in a cause — and without having to forfeit small proceeds to a wireless phone company).

It’s a mobile revolution, and nonprofits are well advised to pay attention to it — for campaigns, for keeping constituents and members informed and engaged, and most definitely for fundraising.

Katrin Verclas is with MobileActive.org, a global network of people focused on the use of mobile phones in civil society. www.mobileactive.org