Interview With Kenneth Grunke, Director of Individual and Major Giving, Pillars

Interestingly enough, similar to the epidemic that we are facing with the disappearance of the middle-class system, we are realizing that there is no longer a one-size-fits-all model to fundraising that you can simply tweak. Instead, we are developing totally different strategies. We are combining an interesting hybrid of online cultivation with more face-to-face approaches. We are also listening to our donors more in terms of their preference in communication, receiving information and getting involved with our organization.”