International Fundraising eConference Roundup: Five Tips to Boost Fundraising Online During the Recession
5. Social networking: It's not for money
Warwick didn't suggest not to use social networks, but he said if you're not doing it now or are doing it and aren't making money from it, this is not the time to experiment with it. Don't expect your activities on them to raise money for you, as the returns generally are meager.
While he believes social networks are potentially the future of fundraising, no one has figured out yet how to raise a substantial amount of money on them.
If your organization wants to create a presence on these sites, have interns and volunteers help you — just don't have high expectations for raising money.
In closing, Warwick directed attendees interested in more tips to the whitepaper, "Fighting the Recession: 10 Great Ideas on Direct Mail and Online Fundraising."