Integration Strengthens Fundraising Initiatives

It wasn’t too long ago we were told that direct mail was going to be completely overtaken by the Internet; and as little as five years ago, nonprofit organizations’ Web sites and direct-mail materials reflected that message. Today, with the explosion of online groups and social networks, tactics to reach current and prospective donors are expanding yet again. While it may be fun to speculate about marketing trends, which methods are actually best to secure a nonprofit’s fundraising future?