Innovation Roles for Managers
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A typology of roles
So what can we learn from these organisations? How do organisations sustain this innovation impulse? Part of the answer lies in the roles that managers play in stimulating innovation. The process of innovation and creativity is complex and involves many factors. But for an organisation to succeed, managers have to successfully encourage others to innovate. And they can do this by playing one of several roles. We can divide these roles up into a simple typology.
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- People:
- Bill Gates
- Philip Kotler
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